It integrates with over 300 third-party apps and makes it easy to manage contacts and track progress even on the go. The tool provides an all-in-one solution for businesses of all sizes, from start-ups to enterprise organizations. HubSpot is certainly a leader in the market and a complete marketing automation software ranging from email marketing to sales pipeline to lead scoring. Our Recommendation: HubSpot and Mailchimp Most come with outstanding features that make it easy to create dynamic emails, strong segmented, automated campaigns, and tests. I don’t care what type of business you run: This should be a priority when choosing your marketing tech stack.Įmail marketing software makes it easier for you to build, segment, and reach out to lists of audiences throughout every stage of the sales funnel. It will help provide information on who your audience is, where they’re coming from, how they’re interacting with your site, and how much revenue is being generated. Google Analytics is free, and it’s a must-have for every business online. Our Recommendation: Google Analytics for Site Analytics and User Pilot for Product Analytics The actionable data can also help you create marketing campaigns designed to keep users engaged or to push them through the lead nurturing process. Also, website uptime, ping check, and active or proactive monitoring.īoth are essential for SaaS brands because they can help the marketing team understand your users and what features they value most. These analytics tools will show you what’s happening on your website-including how users progress through the site, how quickly they leave it, and where they’re coming from. Which features are they using? How often are they logging in and engaging? Are they hitting the upper limits of their plan, or are they failing to use it for all it’s worth? Product analytics are essential for SaaS brands, as they show you how users are utilizing your tool. Product & site analytics marketing tech stack Let’s take a look at the marketing tool categories you need and our top recommendation for each. That being said, there are eight types of tools that most businesses (especially SaaS and B2B businesses!) need for their marketing tech stack. How to Assemble your Marketing Tech Stack: Final ThoughtsĨ Types of Tools You Need for Your Marketing Tech StackĮvery business’s marketing tech stack will be unique because its needs are sure to be unique.What to Consider When Choosing the Tools for Your Marketing Tech Stack.Graphic design software marketing tech stack Social media management software marketing tech stack Our Recommendation: Breadcrumbs & Reveal.Audience insights & analytics marketing tech stack Our Recommendation: HubSpot and Mailchimp.Our Recommendation: Google Analytics for Site Analytics and User Pilot for Product Analytics.8 Types of Tools You Need for Your Marketing Tech Stack.And in this post, we’re going to go over how to assemble a killer marketing tech stack that will carry you forward in 2023, including sharing recommendations for marketing tools you need. It can be exhausting, stressful, and time-consuming, and as you’re working with a team, it’s easy for things to fall between the cracks.Īssembling a strong marketing tech stack, therefore, is crucial, especially as you scale over time. There’s a lot to consider, and there are so many tasks that marketers need to keep track of. Sometimes it feels like there are a million and one marketing platforms to keep up with.Įmail.
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